Objective: To bring to life the inspiring efforts put forth by multiple teams at AppD in response to the Log4j vulnerability crisis that swept the world.
Contribution: I worked closely with the VP of Growth & Strategy, Data & Insights team, Commercialization team, CX Operation team, and Security team to stitch together a cohesive story that was equal parts informational and emotional. To keep at pace with the urgency of this event, I had 3 days to create an asset. After developing the narrative, I edited a vivacious montage of employees across the organization and their unique perspectives within the larger story of the Log4j vulnerability. The final product simplifies a story with many moving parts and brings the human element to the fore.