To introduce Drop’s rebrand, the company hosted a high-profile PR event in New York City where media outlets like Business Insider, Buzzfeed, and CBS This Morning could learn more about the company and have an immersive experience with its premium products. I had an exciting opportunity to bring conceptual ideas to life through compelling design which would be presented in 3 experiential vignettes and a 34'x8' wall.
The focal point of the experience took place on the North wall where guests were welcomed by a clear and intriguing timeline. This space served to educate attendees on a core aspect of Drop’s business: product development.
The Audiophile vignette was a chance to bring the music-listening experience to life - and what better way to listen to music than at a concert? The faux concert posters (littered with puns that married existing band names and product-related words) were both a nod to Drop’s history and a cost-effective way of creating an immersive experience.
The final products were aggregated into an immersive PR event that felt intimate, clear, and cohesive!