As part of the company’s rebrand roll-out, the business cards were revamped to be aligned with the new, sleek aesthetic.
I wanted the wow-factor to hinge on contrasting textures to preserve the brand's minimalist style . I explored several potential textures before landing on a black kraft paper with a vellum finish for the card stock and a dark gray metallic texture for the logo/logotype.
The finished product felt as clean, alluring, and dynamic as Drop's new look!